Mini Coca-Cola: A form to fight against the obesity

For many years, fight against the obesity and over-weight is a battle that the authorities of the United States ahead to take. Now all the administrative eyes point at the refreshments that add extra calories for nothing and a possible tax they are planning a special tax against towards those drinks. It is so, to help to fight against this problem, Coca-Cola will send to the market a tin with a new format: mini Coca-Cola to with intention to solve the problem of obesity and over-weight especially among young men.
One is an edition of only 22 centiliters and 90 calories against the 33 centiliters and to the 140 calories of a current tin. In that sense, a representative of the company explained that the new format was thought so that the consumer could “decide on the amount of calories that he ingests at the same time as it continues enjoying the drinks that it likes more”.
On the other hand, he knew himself that this new edition will begin to distribute itself, shortly, first in the cities of Washington and New York for, then, in March of 2010, it will begin to distribute in the rest of the United States.
In as much, the drink will not be only Coca-Cola that will appear in mini tins, but other refreshments of this mark will be able to be acquired in that format.

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